You can hadnle anything
We launched INEOS Hygienics after pitching them the thought ‘You Can Handle Anything’.
The entire campaign was basically hand-ception - hands on hands on hands.
Every element was handmade; hand-held shots, hand stitched 16mm film, hand painted animations, hand pressed type and hand printed photography.
Directed by MARIA SOSA BETANCOR
We worked with The Counter Press who created a bespoke hand crafted typographic style to run across the campaign.
